Artist: Tom Flood
About: Tom Flood worked in advertising on the agency side for many years in Toronto on a wide range of clients including corporate branding for automotive manufacturers. Things changed direction for him after taking his kids to school on their bikes and seeing the imbalance on our streets.
He now develops strategy, creative & content for clients through Rovélo Creative and gives talks and comms workshops around framing and language as it applies to AT, Road Safety and Road Violence.
About the piece: I’ve recently been using a cargo bike and really seeing just how much of an impact and game changer this bike is as a car trip replacer.
Medium and size: Original poster was 8.5×11
Where can people find or buy your art: some posters are available on creativebyrovelo.com/shop along with t shirts. More being uploaded over the next while.
Website and social media for your art: Instagram.com/rovelocreative, Creativebyrovelo.com