By Charles Pekow — Focus on ecological benefits if you want to promote bikeshare. At least it worked in Taiwan. Researchers at three Taiwanese universities reported that people prone to ride concern themselves with sustainability in transportation, at least in Taipei City, Taiwan’s capital. “Our findings suggest authorities may promote bike sharing by enhancing user perceptions of the system’s green value, increase trust in this form of green transportation, and thus foster higher levels of loyalty resulting in continued use of shared bicycles,” the authors report.
Users not only want to live sustainably; they are more likely to trust companies that promote the notion and are more likely to stick with a system that promotes environmental values. See https://www.researchgate.net/publication/353767661_Investigating_re-use_intentions_for_shared_bicycles_A_loyalty_phase_perspective.
