Seliga brings a wealth of industry experience, leadership skills, and business acumen as the SCOTT Sports brand looks to focus on growth and customer service
SALT LAKE CITY, Utah (June 28, 2024) — SCOTT Sports, manufacturer and distributor of high-quality Bike and Outdoor equipment and apparel, has appointed industry veteran Hap Seliga as President of SCOTT USA, the United States subsidiary of SCOTT Corporation. Alongside teams based in Salt Lake City and Ogden, Utah, Seliga will work to drive growth in the US market and solidify SCOTT’s position as an industry leader in outdoor verticals.
Seliga has a strong entrepreneurial background in the bike and outdoor industry having co-founded both the legendary US retailer Competitive Cyclist and, later, the highly innovative suspension company, Trust Performance. Upon Competitive Cyclist’s acquisition by Backcountry in 2011, Seliga worked in various senior leadership roles at Backcountry, then later with Specialized Bicycle Components. Most recently, he was the CEO of the bike division of Signa Sports United North America.
Upon being appointed to the role, Seliga raved: “What an incredible opportunity! SCOTT has a deep heritage in North America with tons of blue sky ahead. Through the turbulent times experienced across the industries, SCOTT’s owner, Youngone, has unequivocally demonstrated their belief in SCOTT with their investment of over 250 million USD over the last year. With the guidance and support of legendary advisors & SCOTT USA Board Directors, Steve Meineke and Dave Stevens, we will work to keep building SCOTT as the best possible partner to our customers and retailers alike. SCOTT is an iconic brand, and incredibly well positioned inBike and Outdoor. We will continue to strengthen that position as a market leader across each of our disciplines.”
Pascal Ducrot, Vice-President, SCOTT Sports SA added, “The United States is an important strategic market for SCOTT. It’s where we began 66 years ago, and where the SCOTT brand continues to be a leader today. Bringing his rich industry experience and incredible energy, I look forward to Hap’s ambitions and plans for growth in our most important strategic growth market.”
