June 2011 – Organizers of the 2011 Larry H. Miller Tour of Utah announced that the August 9-14 professional bicycle race will receive regional and national broadcast television coverage for all six days of the event. This is the first time in the event’s seven-year history that broadcast television and online programming have been activated for a national and worldwide fan base.
FOX Sports Network (FSN) will be the national broadcast partner. ROOT Sports will broadcast regionally in the Rocky Mountain area. And the local broadcast affiliate will be KJZZ TV for Salt Lake City, Utah. All broadcast partners will air a one-hour recap show of the professional bicycle race each evening August 9-13, and a two-hour feature and highlight show following the final stage on Sunday August 14.
Both FOX Sports Network and ROOT Sports plan to air nightly recap shows during race week at 11 p.m. (check local listings to confirm air times). FSN reaches 85+ million homes via its 18 regional sports network affiliates in the U.S., including ROOT Sports. ROOT Sports Rocky Mountain region is based in Denver and is the cable home of the Utah Jazz and Colorado Rockies.
KJZZ TV, an independent broadcast television station based in Salt Lake City, serves households across the entire state of Utah, as well as parts of five other western states. The station has announced it will air the weeknight and Saturday recap show at 9 p.m. mountain time, and the two-hour Sunday show from 9-11 p.m. mountain time.
“Regional and national coverage with ROOT Sports and Fox Sports Network is perfect for the Tour of Utah, which has such a vast fan base across the country already because of the pro teams and top UCI Continental teams competing this August,” stated Steve Miller, president of Utah Cycling Partnership (UCP) which owns the Tour of Utah. ”It’s a pleasure to work with a dedicated media partner in Utah such as KJZZ TV. We plan to incorporate pre-race promotional spots to generate a local buzz for the event.”
Windfall Productions will edit four to five hours of daily video footage for each nightly one to two hour show. Multiple camera operators will utilize creative resources, such as motorcycles, helicopters and roof tops, throughout the week to capture the excitement and competitive tactics of the 120 professional cyclists racing over more than 400 miles of scenic roadways in Utah.
Live web casting will be provided by UCP via the official event web site, www.tourofutah.com. Social media platforms, such as Twitter, Facebook, YouTube and Flickr, will continue to be used to engage cycling fans in advance of the event and during race week.
