It’s clear that the best athletes fully dedicate themselves to their sport. That dedication is on full display at events like Unbound Gravel, the world’s premier gravel cycling race. What may be less obvious is the army of people who dedicate their lives to supporting those athletes, the event itself and the community at large.
Unsung, a new video from Shimano, follows just a few of these remarkable people, including Linda Guerrette (Photographer), Wayne Smith(Mechanic) and Michelle Duffy (Event Organizer), in the lead up to the event and during race day. Discover how each person prepares for the event, the behind-the-scenes details and what goes down on race day.
Linda Guerrette didn’t exactly grow up in the social media age, but her childhood was filled with her mother’s home movies and family photographs, which eventually inspired a later career in photography. Paired with an insatiable passion for adventure, Linda brings a desire to connect into her photography, which inherently reflects into her images of athletes.
“Sorry Shimano, whenever I get a new piece of equipment, the first thing I do is take it apart.” Wayne Smith wants toknow how things work, so that when he needs to, he can fix them. With relentless attention to detail and a commitment to preparation, Wayne is a great partner for privateer gravel pro Peter Stetina.
Although Michelle Duffy is a seasoned marketer, her biggest passion is events and the communities that they build. Michelle’s role for Unbound’s event organizer, Life Time, is part marketing director, part general manager, and full-time biggest fan of the event. She is consummately positive and brings that energy to every person involved in theevent, from the staff to the volunteers, media, athletes and fans alike.
Just like the athletes who take part, these supporting characters dedicate themselves to the sport with passion andhard work. Without them and the host of volunteers, support staff, and creators who show up year in and year out, these transformative events wouldn’t exist in the first place, be nearly as fun, or be documented with such flair.
UNSUNG Credits:
Production/Cinematography/Editing // Robin Sansom Assistant Camera // Traece Craig
Illustration // Chris McNally
Music // Rex Shelverton & Andy Granelli Additional Race Footage // Life Time
Special Thanks // Nick Legan, David Dinsmore, Guffler Mansion, Dominic Gill, Laura Cook Directed by Robin Sansom
An Offsite Studio Production
